Seed · Consumer

Fix My Curls secures Seed funding led by Amazon Smbhav

DSG Consumer Partners and India Quotient joined the haircare brand’s round.

Fix My Curls secured a Seed round led by Amazon Smbhav Venture Fund, with participation from DSG Consumer Partners and India Quotient, according to a May 23, 2024 report. The amount was not disclosed.

The company planned to develop its haircare range, strengthen leadership and branding, and reach more customers in India’s Tier II and III cities. Founder Anshita Mehrotra built the brand around products for naturally textured hair.

Use of funds

Develop haircare products

Strengthen leadership and branding

Expand customer base in Tier II and III cities

Funding history

Seed · This roundUndisclosed
Spark 03 grant$100K

Sources

  1. Fix My Curls Bags Seed Funding From Amazon Fund, Others To Boost Its Haircare Portfolioinc42.com · May 23, 2024
  2. asvf.in
  3. dsmusings.dsgcp.com