Fix My Curls secures Seed funding led by Amazon Smbhav
DSG Consumer Partners and India Quotient joined the haircare brand’s round.
Fix My Curls secured a Seed round led by Amazon Smbhav Venture Fund, with participation from DSG Consumer Partners and India Quotient, according to a May 23, 2024 report. The amount was not disclosed.
The company planned to develop its haircare range, strengthen leadership and branding, and reach more customers in India’s Tier II and III cities. Founder Anshita Mehrotra built the brand around products for naturally textured hair.
Use of funds
Develop haircare products
Strengthen leadership and branding
Expand customer base in Tier II and III cities