CHOSEN
India · Consumer
CHOSEN develops skincare, haircare and supplements for melanin-rich skin and Indian environmental conditions.
Product
CHOSEN develops dermocosmetic products around how Indian skin responds to sun, heat, humidity and other environmental exposures. Its range covers pigmentation, skin texture, facial contour and hair ageing.
From dermatology practice to consumer products
Dermatologist Renita Rajan developed the brand from formulations used in her clinical practice. The Chennai business launched in 2020 and sells topical skincare, hair products and nutritional supplements through its own store and retail platforms.
The company reports a portfolio of more than 50 products and recommendations from over 2,000 doctors. Its product approach combines formulation work with dermatological research and clinical evaluation.
Funding history
4 rounds · 3 with disclosed amounts| Announced | Round | Amount | Investors |
|---|---|---|---|
| Series A extension | Undisclosed | Avnish Chhabria — ParticipantSaurabh Kapoor — Participant | |
| Series A | $5M | Fireside Ventures — LeadAlkemi Growth Capital — ParticipantAvnish Anand — ParticipantBOLD — Participant | |
| Seed | $1.2M | Participants not disclosed | |
| Spark 03 grant | $100K | Peak XV Partners — Participant |