Series A · Consumer

CHOSEN raises $5m Series A led by Fireside Ventures

The skincare company will expand research, formulations and its dermatology Centre of Excellence.

CHOSEN announced a $5 million Series A on 4 May 2026, led by Fireside Ventures. BOLD, L'Oréal's corporate venture capital fund, and Alkemi Growth Capital also participated, alongside Avnish Anand and practising dermatologists.

The financing supported research, product development, hiring and the expansion of a Centre of Excellence. The company wanted more dermatologists involved in developing and evaluating its skincare products.

Founded by Renita Rajan, the Chennai business develops topical products and supplements for melanin-rich skin, with a focus on pigmentation, texture, facial contour and hair ageing.

Use of funds

Expand R&D and product pipeline

Expand Centre of Excellence

Hire staff

Funding history

Series A · This round$5M
Seed$1.2MSpark 03 grant$100K

Sources

  1. CHOSEN historical financingbusiness-standard.com · May 4, 2026