Funding
Amazon Propel Season 4 grant · Consumer

Auric named an Amazon Propel grant winner

The brand was one of three winners sharing a combined $100,000 equity-free grant.

By RoundOS Funding desk

Auric was named a winner of Amazon’s Propel Global Business Accelerator Season 4 on June 18, 2025.

Auric, ISAK Fragrances and Fix My Curls were awarded a combined $100,000 equity-free grant. The individual allocation for Auric was not disclosed.

Auric sells Ayurveda-inspired wellness products. The grant was intended to support international expansion through ecommerce exports.

Use of funds

Support international expansion through ecommerce exports

Funding history

Amazon Propel Season 4 grant · This roundUndisclosed

Sources

  1. Amazon Propel Accelerator Season 5 opens applications for D2C startups until July 15aboutamazon.in
  2. Amazon awards $100,000 grant to 3 startupseconomictimes.indiatimes.com · Jun 18, 2025

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