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Auric
India · Consumer
Auric sells Ayurveda-inspired wellness products through ecommerce.
Product
Auric is an Indian consumer brand offering Ayurveda-inspired wellness products in convenient formats, including effervescent tablets. It sells through its own online store and marketplaces.
Founded by Deepak Agarwal, the business focuses on making wellness products fit into everyday routines. The Auric trademark is owned by New Delhi-based Zenith Drinks Private Limited.
Funding history
1 round · 0 with disclosed amounts| Announced | Round | Amount | Investors |
|---|---|---|---|
| Amazon Propel Season 4 grant | Undisclosed | Amazon — Participant |