Affinity Labs
Affinity Labs builds and operates consumer software businesses with creators, combining their audiences and expertise with product development and ongoing operations.
$2MPre-seed funding including grant
LeadFV
Fuel Ventures
Activity from announced rounds
Activity in this selectionOct 17, 2026 · Jul 20, 2026
Fuel Ventures is a UK early-stage investment manager founded by Mark Pearson. Its AI Score release and Souk co-investor announcement establish the firm identity.
Recorded funding activity
AI Score inventories enterprise AI assets, policies and risks. Souk’s Coco helps businesses manage channel and referral partnerships, while Stoa provides cash-reward services. Each financing retains the company’s distinct operating purpose.
Sources
- Rounds participated in
- 3
- Confirmed lead rounds
- 2 All roles disclosed
- New companies
- 3 First participation on record · 0 follow-on
- Funding in participating rounds
- $9M 3 disclosed · full round size, not this investor’s share
By stage
By primary sector
By country
Rounds
3 in this selectionAI Score
AI Score gives enterprise governance teams a continuous view of AI assets, policies and risks, with prioritized actions and an audit trail.
$5.4MSeed
LeadSouk
Souk sells Coco, an AI partner manager for B2B companies that use channel and referral relationships to generate sales. Coco helps teams find and introduce suitable partners, keeps existing relationships active, turns conversations into follow-ups and meetings, and tracks referred deals through attribution and partner payouts.
$1.6MPre-seed
Participant