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United Kingdom · AI · Business services · Enterprise software
Souk sells Coco, an AI partner manager for B2B companies that use channel and referral relationships to generate sales. Coco helps teams find and introduce suitable partners, keeps existing relationships active, turns conversations into follow-ups and meetings, and tracks referred deals through attribution and partner payouts.
A revenue or partnerships team tells Coco what kind of partner or buyer it wants to reach. Coco can identify potential matches, make warm introductions, coordinate meetings and brief participants on their overlap. It also keeps existing partners engaged by turning conversations into next steps and helping teams follow up on referrals.
The platform tracks partner-sourced opportunities through the commercial workflow: it records which partner originated a deal, maintains agreements and calculates or supports partner payouts. This links partner discovery and relationship activity to pipeline attribution, rather than treating partner management as a static directory.
Souk targets B2B software businesses and other companies that depend on partners as a route to market. Tech.eu reported early deployments identifying substantial sales pipeline and contracts with several unicorn companies. The company raised a $1.6 million pre-seed round in September 2026 to develop Coco’s core product architecture; it remains an early-stage product expanding from initial deployments.
| Announced | Round | Amount | Investors |
|---|---|---|---|
| Pre-seed | $1.6M | Sure Valley Ventures (SVV) — LeadAntler — ParticipantFuel Ventures — Participant |