Souk raises $1.6m pre-seed for AI partner manager
The London startup is developing Coco to help B2B teams activate partner networks, coordinate introductions and attribute partner-sourced revenue.
From partner directory to revenue workflow
Souk’s Coco platform helps B2B revenue teams find potential partners and buyers, make introductions and coordinate follow-up. It also tracks partner-sourced opportunities through the commercial pipeline, recording which partner originated a deal and supporting agreement management and payouts.
The $1.6 million pre-seed will support development of Coco’s core product architecture. Tech.eu reported early deployments had identified substantial sales pipeline and that Souk had contracts with several unicorn companies, as the startup builds a software workflow around partner channels that often rely on informal relationships and manual tracking.
Use of funds
Develop its AI-powered partner-management platform