Affinity Labs
United Kingdom · Consumer
Affinity Labs builds and operates consumer software businesses with creators, combining their audiences and expertise with product development and ongoing operations.
From an audience to a software business
Affinity Labs co-founds a separate business with each creator and handles engineering, growth, data, legal and finance. Creators contribute domain knowledge and distribution while retaining an ownership stake. A shared platform, Foundry, supplies components such as payments, authentication and analytics across the portfolio.
Its products address different consumer needs: Archives teaches Middle Eastern and Islamic history through short lessons; Interior Design Clinic turns room photos into redesign ideas; and Next Step helps consultants find their next role. Each brand connects a creator’s specialist audience with a product built around that audience’s interests.
- Headquarters
- London, United Kingdom
- Founded
- 2025
- Business model
- Co-owned software brands
Funding history
1 round · 1 with disclosed amounts| Announced | Round | Amount | Investors |
|---|---|---|---|
| Pre-seed funding including grant | $2M | Fuel Ventures — LeadAntler — ParticipantDevran Amaratunga Karaca — ParticipantInnovate UK — ParticipantMarcello Ascani — Participant |
Investors
Fuel VenturesLed Pre-seed funding including grantAntlerJoined Pre-seed funding including grantDevran Amaratunga KaracaJoined Pre-seed funding including grantInnovate UKJoined Pre-seed funding including grantMarcello AscaniJoined Pre-seed funding including grantCoverage
Oct 14, 2026Affinity Labs · Pre-seed funding including grantSimilar companies
BP