Marklo raises $5 million seed round led by Forerunner Ventures
Jessica Herrin’s marketing software startup will expand its engineering, product and customer support teams.
Freestyle Capital and individual investors also backed the financing. Marklo is opening its marketing planning software to brands after developing it with pilot customers.
The platform connects Shopify sales, inventory and marketing results to help teams choose products to promote and prepare campaigns across channels. Herrin founded Marklo after building Stella & Dot, bringing her experience running consumer brands to the planning tools.
Use of funds
Hire engineers
Develop marketing planning software
Expand customer support