Marklo

Product

Marketing teams at direct-to-consumer brands use Marklo to decide what to promote and coordinate campaigns across channels. The platform connects Shopify and marketing tools, bringing past results, product information and upcoming activity into a shared planning calendar.

Marklo uses that history and market signals to suggest campaigns and prepare channel-specific content for marketers to review. Jessica Herrin founded the company after building Stella & Dot; the product draws on the planning and merchandising work of running consumer brands.