Tokyu takes an equity stake in Flag
The entertainment marketing company is adding a transport, property and hospitality partner after its October financing.
The investment
Flag has completed a third-party share allotment to Tokyu Corporation. The investment follows a separate October 16 announcement involving four entertainment companies and adds a new strategic partner to Flag’s expansion plans. The amount was not disclosed.
Flag provides digital marketing and creative services for the entertainment industry. Its new shareholder operates across transport, property, everyday services and hotels, offering settings where entertainment and physical urban spaces can come together.
The companies plan to develop practical collaborations using Tokyu’s assets and Flag’s entertainment marketing capabilities. Tokyu joins the partnership network established with Akatsuki, Aeon Entertainment, FM Osaka and KANAMEL in October.