Dragonfly AI raises more than £5m for creative testing expansion
24Haymarket leads the investment as Dragonfly AI expands its US operations and product suite.
Dragonfly AI announced an investment round of more than £5 million on 28 January 2026, led by 24Haymarket with participation from Guinness Ventures, Foresight Group and other backers.
The company plans to expand its US sales and customer success teams while developing video analysis, enterprise integrations and measures of emotion and memory. Its software helps brands assess creative assets before they put advertising budgets behind them.
Fiona Dent joined the board alongside the financing. The appointment adds experience in scaling media and technology businesses as Dragonfly AI broadens enterprise adoption.
Use of funds
US sales and customer success expansion
Emotion and Memory metrics
Video analysis and enterprise integrations
Research and product development