bellFace receives venture debt from Startup Debt Fund II
The Japanese company develops bellSalesAI to analyse sales conversations and structure CRM records.
The financing
bellFace has received a loan from Startup Debt Fund II, managed by SDF Capital. The fund named the company among six recipients of completed loans in its November 2 announcement; bellFace’s individual facility size was not disclosed.
The company develops bellSalesAI, an AI assistant that extracts information from sales conversations, structures it and supports Salesforce data entry. The product connects customer meeting records with the CRM workflows that sales teams use to manage relationships and share knowledge.
For bellFace, the financing brings venture debt into the funding mix of a business focused on enterprise sales productivity. The lender describes tailoring facilities to each borrower’s operations and financing needs.