So/Facet raises INR100m seed round ahead of November launch
Sauce leads financing for the Indian lab-grown diamond jewellery brand.
So/Facet has raised INR100 million in a seed round led by Sauce, with participation from Mokobara co-founders Sangeet Agrawal and Navin Parwal, Kedar Lele, Devaiah Bopanna and the Chona family office. The financing was announced on 19 October 2026.
The brand will use the capital for design, technology, hiring and brand development as it prepares to launch online in November. Physical stores are planned as part of a model linking digital shopping with retail visits.
Founded by former Unilever executives Aarushi Agrawal Naulakha and Abhishek Naulakha, So/Facet develops jewellery collections using IGI-certified lab-grown diamonds, including sculptural designs and pieces with enamel charms.
Use of funds
Brand building and jewellery design
Technology development and hiring
Online launch and physical retail rollout