So/Facet — Company Profile & Funding History

Product

So/Facet designs jewellery around IGI-certified lab-grown diamonds. Its collections combine different diamond cuts with contemporary settings, sculptural pieces and enamel charms. The brand was founded in 2026 by former Unilever executives Aarushi Agrawal Naulakha and Abhishek Naulakha.

The company plans to launch online in November 2026 and then open physical stores. It is developing an omnichannel model connecting how customers discover, purchase and upgrade their jewellery.

Funding history

1 round · 1 with disclosed amounts

Announced	Round	Amount	Investors
Oct 19, 2026	Seed	₹100M	Sauce — LeadDevaiah Bopanna — ParticipantKedar Lele — ParticipantNavin Parwal — ParticipantSangeet Agrawal — Participant

Investors

SauceLed Seed Devaiah BopannaJoined Seed Kedar LeleJoined Seed Navin ParwalJoined Seed Sangeet AgrawalJoined Seed

Coverage

Oct 19, 2026So/Facet · Seed

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Sources

entrackr.com ↗