ONYA raises ₹125 million in pre-Series A
The lab-grown diamond jewellery brand is expanding its retail and online presence, with a try-at-home service and lifetime exchange and buyback options.
Certified stones with an omnichannel experience
ONYA sells IGI-certified lab-grown diamonds set in BIS-hallmarked gold, with rings, earrings, necklaces and personalized designs. Customers can shop online, visit a store or use the brand's try-at-home service. The company reported eight stores across Bengaluru, Pune and Hyderabad as it builds its omnichannel business.
Use of funds
Expand the retail footprint through company-owned stores and franchises
Increase digital customer acquisition and online personalization
Invest in product design and manufacturing R&D