Obsero raises $1.2m seed to turn AI search research into specialist agents
SFC Capital leads the financing, with customers joining the round after using Obsero’s platform and consultancy.
From client work to software agents
Obsero says it analysed more than 10 million AI answers during its first year. Its customers include Zopa, Pepperstone and Zoopla, with agency relationships including IDHL and Silverbean. Several customers also invested, although their identities as investors were not disclosed.
The next step is to turn the team’s experience improving brand visibility into agents that help marketing teams act on the findings. The company combines software that measures AI-generated recommendations with consultants who interpret the results and advise clients.
Co-founders Mike Logue and Andy Francos met at IG Group in 2019. They established the business after seeing AI assistants begin to answer questions that customers had previously taken to conventional search engines.
Use of funds
Develop specialist AI agents for AI search visibility
More than double the engineering team
Expand sales to brands and agency partners