Obsero
United Kingdom · Enterprise software · AI
Obsero helps marketing teams measure and improve how their brands appear in AI-generated answers through software and specialist consultancy.
Measuring the answers customers see
The platform runs prompts against AI search services and analyses the resulting answers. Teams can see whether their brand appears, how prominently it is mentioned, the sentiment around it and which sources the model cites.
Comparisons with competing brands help marketers identify gaps in their coverage. The same measurements can track how content changes, public relations and other activity affect the answers over time.
Turning measurement into action
Obsero pairs its software with consultants who help teams choose content and outreach priorities. It serves brand, search, marketing and communications teams seeking a practical response to changes in how customers discover products.
The company trades as Gen Platforms Limited and was founded by Mike Logue and Andy Francos.
- Customers
- Brand, SEO and marketing teams
- Measurements
- Visibility, prominence, sentiment and citations
- Model
- Software and consultancy
Funding history
1 round · 1 with disclosed amounts| Announced | Round | Amount | Investors |
|---|---|---|---|
| Seed | $1.2M | SFC Capital — Lead |