Let’s Game Now raises ₹30 crore to develop the Indian Super Gaming League
Anand Mahindra and Bestvantage Investments co-lead the esports company’s new round.
Backing a competitive gaming league
Let’s Game Now has raised ₹30 crore in financing co-led by Anand Mahindra and Bestvantage Investments, with participation from a UAE-based family office. The company announced the funding on October 28.
The investment will accelerate development of the Indian Super Gaming League, connecting players, teams, fans and brands through organised competition.
From tournaments to a wider platform
Founded in 2018 by Santanu Basu, Let’s Game Now runs online tournaments, large offline events and live broadcasts across South Asia and Southeast Asia. Its business also connects brands with gaming audiences. The company has not named the participating family office or disclosed a round stage.
Use of funds
Develop the Indian Super Gaming League