Joy_ adds Lena Gercke as investor ahead of national TV campaign
The model and entrepreneur will front a nationwide campaign for the ZuGutSchein as the Berlin gifting company builds on its retail distribution.
An investor and campaign partner
Lena Gercke has invested in Joy_, the Berlin company behind the ZuGutSchein gift voucher. Existing shareholder Merkit Holding confirmed her involvement on 27 October. The investment amount and other financial terms were not disclosed.
Gercke will also become the face of a nationwide television campaign planned for early November. That connects the investment with a marketing push ahead of the Christmas gifting period.
Advertising behind an existing retail footprint
The ZuGutSchein is already sold through retailers including MediaMarkt, Saturn, Müller, Thalia, Edeka and Deutsche Post. Recipients choose products online, and Joy’s purchasing agents handle the order and delivery. The campaign aims to bring more consumers to a product available across those physical and partner channels.