Strategic investment · Consumer
Kriti Sanon invests in GIVA as jewellery brand expands her role
The actor becomes a strategic investor and global brand ambassador, adding design and brand-building work to her GIVA partnership.
GIVA announced Kriti Sanon as a strategic investor on May 25, 2026. The actor’s role extends beyond fronting its Style, Sealed in Silver campaign to collection design, brand development and customer engagement. Financial terms were not disclosed.
The partnership supports GIVA’s effort to reach younger jewellery buyers who shop for everyday wear and self-expression. Sanon said her investment reflected confidence in the brand’s direction. GIVA sells silver, gold and lab-grown diamond jewellery through its online platform and physical stores.