EDT raises $2.4 million in pre-Series A financing
The consumer-appliance brand is expanding beyond kitchen products into personal-care devices.
From kitchen appliances to beauty devices
EDT sells products including its LUMA air-fryer oven and FLOW precision kettle, and is moving into personal care with the SUKI hair dryer. SUKI uses sensors to monitor hair and airflow and adjust heat during use. The company is building inventory for the festive season as it widens its product range and distribution.
Use of funds
Build inventory ahead of the festive season
Launch new products
Strengthen growth, supply chain, brand and product teams