Different Breed joins BGV portfolio with accessible fan experience software
Different Breed provides personalised digital guides, accessibility information and support tools for fans attending sports, festivals and live events.
Different Breed became part of Bethnal Green Ventures' investment portfolio through its Spring 2026 Tech for Good programme. BGV announced the cohort on April 21.
Accessible information for live events
The Glasgow company gives venues and event organisers personalised digital guides for fans. Its tools combine wayfinding, accessibility information and self-service support, helping people plan a visit and find answers during an event.