betterhood raises ₹11.5 crore Seed round led by Sauce
Existing investor Kairon Capital joined the new financing as the pain-care brand expands its range and distribution.
A new seed financing after the March tranche
betterhood raised ₹11.5 crore in the round led by Sauce, with existing investor Kairon Capital participating. The financing follows a separate ₹5 crore tranche from Kairon and angel investors announced in March; that earlier amount is not part of the new round figure.
The company plans to deepen its product range and broaden distribution through quick-commerce services and modern retail. It will also expand its educational content and physiotherapist community alongside the product business.
Use of funds
Deepen the product portfolio
Expand distribution through quick commerce and modern retail
Scale content and the physiotherapist community