betterhood
Consumer products for everyday posture support and recovery, including ergonomic cushions, braces, insoles and topical products developed with physiotherapist input.
Product
Choosing support around work, travel and activity
betterhood sells ergonomic supports and recovery products for use at a desk, while driving, during sleep and around exercise. The range includes seat and lumbar cushions, cervical pillows, insoles, joint braces and topical recovery products. Customers can browse by activity or area of discomfort, selecting equipment that fits how they sit, move or rest. The company says physiotherapists contribute to product design and review.
The products are already sold online with delivery across India. Alongside the shop, betterhood publishes educational material and offers a physiotherapist directory, connecting its consumer range with professional guidance. Its next priorities include a broader product range and distribution through quick-commerce and physical retail channels.
Funding history
1 round- ₹115M