K2Lab

China · AI · Ecommerce

K2Lab develops Moras, an AI agent that helps TikTok Shop creators select products, create sales videos and manage their commerce workflow.

A commerce workflow for creators

Moras combines product research, video creation, post preparation and performance feedback for TikTok Shop sellers and affiliates. Its specialist agents handle tasks such as identifying products, writing scripts, producing videos and analysing results.

K2Lab is building the product for creators who want to earn from online sales. Its team works across China and the United States, with TikTok Shop US as the product’s main market.

Funding and expansion

The company disclosed an Angel+ financing from Kaitai Capital in October 2026. It plans to expand overseas, develop its models and engineering, and build merchant agents and a merchant alliance ecosystem.

Funding history

3 rounds · 0 with disclosed amounts
AnnouncedRoundAmountInvestors
Angel+UndisclosedKaitai Capital — Lead
AngelUndisclosed华控基金 — Lead云时资本 — Participant
SeedUndisclosed云时资本 — Lead
Sourcesmoras.ai ↗moras.ai ↗36kr.com ↗play.google.com ↗