Credit facility · Business services
Playfly Sports secures $250M credit facility from Bain Capital Private Credit
Playfly sells media and sponsorship inventory and helps rights holders package, activate and measure partnerships.
Commercial services across the sports ecosystem
Playfly works with brands seeking to reach sports audiences and rights holders looking to monetize media, sponsorship, ticketing and fan engagement. Its services span sales, marketing campaigns, partnership packaging and technology that helps organizations connect sponsorship activity with revenue.
The company reports working with more than 2,200 brands, 95 professional teams and leagues, and 75 college athletic departments and conferences, giving it an established network across professional and collegiate sports.
Use of funds
Support continued growth
Expand offerings
Funding history
Credit facility · This round$250M