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Playfly Sports
United States · Business services · Media & gaming
Playfly Sports helps brands and sports rights holders generate revenue through media sales, sponsorships, marketing and fan-focused technology. It connects brands with professional and collegiate teams, leagues and athletic departments, using sales and services to package, activate and measure sports partnerships.
Build and activate sports partnerships
Playfly works across the sports ecosystem to sell media and sponsorship inventory, support marketing campaigns and develop technology and insights that help partners grow revenue. Its services span professional and collegiate sports properties, regional sports networks, brands and athletic departments.
The company serves both sides of a partnership: brands seeking to reach sports audiences and rights holders seeking to monetize media, sponsorship, ticketing and fan engagement. Playfly reports working with more than 2,200 brands, 95 professional teams and leagues, and 75 college athletic departments and conferences, demonstrating an established, multi-service operation.
Funding history
1 round · 1 with disclosed amounts| Announced | Round | Amount | Investors |
|---|---|---|---|
| Credit facility | $250M | Bain Capital Private Credit Group — Participant |
Investors
Bain Capital Private Credit GroupJoined Credit facilityCoverage
Sep 3, 2026Playfly Sports · Credit facilitySimilar companies
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