Ada Ventures discloses £500,000 PlannerPal investment
The investor led the early round in August 2023 alongside fintech angels, backing an AI assistant for financial advisers.
Ada Ventures detailed its £500,000 investment round in PlannerPal in a 9 February 2024 publication. The firm said it led the financing in August 2023 alongside fintech angel investors.
PlannerPal helps financial advisers turn client conversations into meeting summaries and draft documents. Its tools also let users search earlier conversations and record in-person meetings and voice notes.
Founders Mark Whitcroft and Shoomon Perry previously worked on finance and property guidance for older adults before focusing on tools for advisers. Ada’s investment thesis centres on reducing administrative work so advice firms can serve more clients.
The company launched its beta at the Empowering Advice Through Technology conference in January 2024 and, according to Ada, onboarded 25 firms in its first week.