Nat Habit closes ₹142 crore Series C led by Trident Growth Partners
The personal care brand added Physis Capital and Hero Family Office alongside returning investors.
Nat Habit has raised ₹142 crore in an all-primary Series C led by Trident Growth Partners. Bertelsmann India Investments, Mirabilis Investment Trust and Sharrp Ventures returned, while Physis Capital and Hero Family Office joined the round.
The Gurugram brand combines its own formulations and manufacturing with online and retail distribution. That operating model makes production capacity central to its ability to serve a wider customer base. Co-founder Swagatika Das told PTI that the company plans to increase capacity from one million to five million units over two years; the expanded capacity remains a target.
Use of funds
Broaden the personal care product portfolio.
Expand quick-commerce and offline retail distribution and digital reach in tier II and III cities.
Strengthen formulation and manufacturing capabilities.