Nat Habit
India · Consumer
Nat Habit develops and sells Ayurvedic personal care products across hair, skin, body and baby care.
Product
Nat Habit is an Indian personal care brand offering products such as hair oils, shampoos, face washes, moisturisers and soaps. Its Fresh Ayurveda positioning combines traditional ingredients with in-house formulation and manufacturing. The range is sold through the company’s own online shop as well as quick-commerce and physical retail channels.
Based in Gurugram, the company emphasises fresh production as part of its product model. Its catalogue spans routine purchases and more specialised care products, including baby care and seasonal formulations. Developing and manufacturing products internally gives the brand control over both formulation and the supply of its growing range.
Funding history
1 round · 1 with disclosed amounts| Announced | Round | Amount | Investors |
|---|---|---|---|
| Series C | ₹1.4B | Trident Growth Partners — LeadBertelsmann India Investments — ParticipantHero Family Office — ParticipantMirabilis Investment Trust — ParticipantPhysis Capital — ParticipantSharrp Ventures — Participant |