Investment · AI
Mirror Particle received backing from Right Side Capital in April 2024
The behavioral AI company, previously known as Aiphrodite AI, developed synthetic audiences for advertising research.
Right Side Capital Management records an investment in Aiphrodite AI, now operating as Mirror Particle, dated April 22, 2024. The investment amount was not disclosed.
Aiphrodite developed synthetic audiences to help advertisers evaluate campaigns before launch. Mirror Particle now describes its work as building models of human behavior, simulating how people perceive, feel and decide in response to products, advertisements and other experiences.
The business operates through Aiphrodite Ai Inc., a Delaware corporation. Its current team combines machine learning, neuroscience and behavioral science.
Funding history
Investment · This roundUndisclosed