Mirror Particle
United States · AI
Mirror Particle builds AI models of human behavior to simulate how people respond to products, advertisements and other experiences.
Modeling human responses
Mirror Particle develops models that simulate how people perceive, feel, decide and act. The company brings together machine learning, neuroscience and behavioral science to study responses to experiences such as advertisements, products and stories.
Its earlier product, Aiphrodite AI, focused on testing advertising concepts with synthetic audiences before a campaign launched. The broader Mirror Particle platform applies behavior modeling to consumer research and other decisions that depend on understanding people.
Company and backing
Mirror Particle is the trading name of Aiphrodite Ai Inc., a Delaware corporation. Right Side Capital Management lists Aiphrodite AI in its portfolio, with an investment dated April 22, 2024.
Funding history
1 round · 0 with disclosed amounts| Announced | Round | Amount | Investors |
|---|---|---|---|
| Investment | Undisclosed | Right Side Capital Management — Participant |