Ingosa secures a second investment to scale interactive ad research
Ingosa’s InsightMate turns digital ad placements into research channels, letting brands gather consumer feedback without sending audiences to another destination.
Research where audiences already are
InsightMate embeds interactive research in digital advertising placements. Viewers can respond inside the channel they are already using, while brands receive real-time consumer insight without redirecting them to a separate survey or landing page.
The product combines Ingosa’s AI capabilities with FutureBright Group’s consumer-behaviour and research expertise. That pairing moves the company’s interactive-ad format beyond campaign engagement: the same placement can structure questions and collect feedback that brands can use to understand their audiences.
A new product and a second investment
The September financing was FutureBright Ventures’ second investment in Ingosa, following its first investment in August. It accompanied InsightMate’s launch, with the company planning to scale the product in Türkiye and prepare for international expansion. The latest investment therefore supports a distinct product rollout rather than repeating the earlier event.
Use of funds
Scale InsightMate in Türkiye and prepare expansion into international markets