FutureBright Ventures invests in Ingosa’s consumer research platform
The partnership brings consumer-data expertise to InsightMate as Ingosa begins working with brands on live audience research.
Early brand adoption
Ingosa said it had begun producing real-time consumer insights with five brands and was in discussions with 20 local and international businesses at the time of the investment. Those relationships give its advertising technology a route into ongoing research work.
The partnership combines Ingosa’s AI with FutureBright Group’s consumer-behaviour expertise and data infrastructure. The group also brings an established network of brand relationships to the collaboration.
Financial terms were not disclosed. The announcement marks FutureBright Ventures’ second portfolio investment, following NewFrame.
Use of funds
Scale InsightMate in Turkey
Prepare international expansion