HEARTBEATS raises about ¥2.3 billion in Series C
The sports and entertainment company will build on ORICAL, its digital collecting service that turns live events into recurring fan interactions.
Digital collections tied to live fandom
HEARTBEATS' ORICAL platform links digital trading cards with games, performances and fan activities, giving rights holders another way to engage supporters between events. The company reported 26 partners, including 10 professional baseball teams, as of September 2026. It is broadening the service from card collecting toward a wider fan-engagement platform.
Use of funds
Expand ORICAL’s functionality and develop new products and businesses
Build new sports partnerships and digital-goods capabilities
Strengthen operating and engineering teams