HEARTBEATS, Inc.

Making the live event part of a collection

HEARTBEATS' ORICAL service offers digital trading cards linked to games, performances and fan activities. Partners can build recurring interaction around their intellectual property while creating an additional digital merchandise business.

The Tokyo company began with the Saitama Seibu Lions in 2020 and reported 26 partners, including ten professional baseball teams, in September 2026. It is expanding the product beyond collecting into a broader fan platform.