Funding round · Consumer
Firi raises $3 million for beauty quick-commerce service
The Gurugram startup combines AI-assisted product selection with local delivery of skincare, haircare and other personal-care goods.
Curated beauty products delivered locally
Firi analyzes product reviews and other information to select items for its beauty and personal-care marketplace, then fulfills orders from local dark stores. The company says it has reviewed more than 50 million reviews and shortlisted about 3,000 products. After an earlier pilot, it fully launched in Gurugram in September and plans to add categories such as makeup and fragrances.
Use of funds
Add makeup, fragrances and other beauty categories
Open additional dark stores in Gurugram before expanding to other cities
Funding history
Funding round · This round$3M