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India · Consumer · Ecommerce
A curated beauty and personal-care shopping app that uses reviews and ingredient information to help consumers choose skincare and haircare products, with rapid delivery in Gurugram.
Firi combines product discovery with local delivery for skincare, haircare and other personal-care purchases. Its proposition is to reduce the research shoppers need before buying: the company says its selection draws on review and ingredient analysis, and its storefront presents curated products for repeat purchase.
Firi delivers selected products within minutes in Gurugram, with coverage listed across several neighborhoods. The September funding announcement describes a launched service expanding from an earlier pilot, with plans to add beauty categories and dark-store capacity.
| Announced | Round | Amount | Investors |
|---|---|---|---|
| Funding round | $3M | 360 ONE Asset — LeadAngel investors — ParticipantBetter Capital — ParticipantKunal Shah — Participant |