Boldfit raises INR1.1 billion from Bessemer Venture Partners
The fitness brand will invest in product development and distribution as it prepares to expand into physical stores.
Boldfit has raised INR1.1 billion from Bessemer Venture Partners to support product innovation and a wider brand presence. The Bengaluru company sells fitness accessories, sporting equipment and workout apparel.
The brand distributes through ecommerce marketplaces, quick-commerce platforms and its own online store. It plans to add physical shops and broaden its activewear, athleisure and footwear ranges.
Use of funds
Product innovation
Brand building and distribution expansion