Beni: Seed
Beni helps shoppers find secondhand alternatives while browsing new products through a browser extension, app and resale search tools.
The business
Beni’s shopping assistant surfaces resale options as consumers browse retail products. Its browser extension, mobile app and website help users search secondhand marketplaces, organize wishlists, follow brands and discover items, including through image-based search. By making resale listings easier to find alongside new merchandise, Beni aims to lower the effort involved in choosing pre-owned goods.