Azoma raises $11.2m Series A for AI shopping optimisation
Puma Growth Partners led the round as Azoma expands its platform and AI team.
Azoma announced an $11.2 million Series A on 21 October 2026, led by Puma Growth Partners. Its backers include dunnhumby, Twin Path Ventures, MaRS Investment Accelerator Fund, Rank Ventures and Team Ignite Ventures, alongside individual angels. Puma’s VCT 13 and Alpha VCT invested a combined $8.5 million within the round.
The funding will expand the platform’s coverage of AI shopping agents and develop optimisation and attribution tools for consumer brands. Azoma also plans further hiring, particularly in AI.
Founded by Max Sinclair and Timur Luguev, Azoma combines measurement with changes to product information and content that influence AI recommendations. The company works with brands including L’Oréal, Unilever and Mars.
Use of funds
Expand AI shopping optimisation and attribution platform
Grow AI team