Amanda AI raises SEK10m as it enters the UK market
Existing shareholders are backing a new strategy following reductions in staffing and office costs.
A leaner operating base
Amanda AI has cut its workforce and moved to cheaper premises under chief executive Charlotte Berg, according to Breakit. The cash injection accompanies that operational reset as the advertising software company expands internationally.
Its platform manages campaign structure and budget allocation across Google, Meta and Bing. The financing comes from existing shareholders, including Spiltan and the founders, according to Dealroom’s account of the round.
Use of funds
Support the new operating strategy and UK expansion