Shareholder financing · Enterprise software

Amanda AI raises SEK10m as it enters the UK market

Existing shareholders are backing a new strategy following reductions in staffing and office costs.

A leaner operating base

Amanda AI has cut its workforce and moved to cheaper premises under chief executive Charlotte Berg, according to Breakit. The cash injection accompanies that operational reset as the advertising software company expands internationally.

Its platform manages campaign structure and budget allocation across Google, Meta and Bing. The financing comes from existing shareholders, including Spiltan and the founders, according to Dealroom’s account of the round.

Use of funds

Support the new operating strategy and UK expansion

Funding history

Shareholder financing · This roundSEK 10M

Sources

  1. Charlotte Berg tog över vd-skapet – nu har Amanda AI kapat kostnaderna (och fyller på kassan)breakit.se · Aug 12, 2026
  2. Amanda AI raises SEK 10M as it cuts costs and enters the UKapp.dealroom.co