Amanda AI
Sweden · Enterprise software · AI
Amanda AI helps marketing teams allocate advertising budgets and manage campaigns across Google, Meta and Bing.
Putting campaign budgets to work
Advertisers connect their accounts, choose a goal and set a budget. Amanda AI then adjusts how spending is distributed across campaigns and platforms as performance changes. Its decision-making algorithms work alongside the advertising platforms’ own auction-level optimisation.
The system accounts for conversion delays, estimating results that have occurred but have not yet appeared in platform reports. That helps budget decisions reflect the likely outcome of recent spending.
Managing campaigns across channels
Marketing teams can review campaign and platform performance in a combined view and adjust goals or budgets as their plans change. The product also refines audiences using first-party data and supports reusable groups of advertising copy and images.
Campaign setup depends on the channel: Amanda AI can take over existing Google campaigns while retaining their history, while it creates new campaigns on Meta.
- Platforms
- Google, Meta and Bing
- Customers
- Advertisers and marketing teams
- Location
- Stockholm
Funding history
1 round · 1 with disclosed amounts| Announced | Round | Amount | Investors |
|---|---|---|---|
| Shareholder financing | SEK 10M | Spiltan — Participant |