Amaani raises $5M Series A to expand AÏZA across the Gulf
The beauty company plans to take its Middle Eastern skincare and haircare brand into Saudi Arabia, Kuwait and Qatar while investing in products, talent and technology.
Regional ingredients, built for Gulf expansion
Amaani develops beauty brands from the Middle East. Its first, AÏZA, pairs skincare and haircare with ingredients and traditions including dates, black seed, frankincense, rose and bakhoor, translating regional references into a consumer brand for Gulf markets.
BECO Capital led the $5 million Series A, with Homegrown Ventures and Peak XV’s Surge participating. Amaani plans to expand AÏZA across Saudi Arabia, Kuwait and Qatar, investing in product development, talent and technology as it builds distribution beyond its UAE launch market.
Use of funds
Expand AÏZA across Saudi Arabia, Kuwait and Qatar
Invest in product development, talent and technology infrastructure