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Amaani
United Arab Emirates · Consumer
Amaani builds beauty and wellness brands from the Middle East; its first brand, AÏZA, sells skincare and haircare shaped by regional ingredients and beauty traditions for GCC consumers.
Modern beauty rooted in regional ingredients
Amaani develops consumer beauty and wellness brands from the Middle East. Its first brand, AÏZA, offers skincare and haircare inspired by ingredients and rituals including dates, black seed, frankincense, rose and bakhoor, combined with clinically tested active ingredients.
AÏZA launched in December 2024 and is expanding across Gulf markets. Amaani's model pairs product development and brand building with regional retail distribution, beginning with the UAE and scaling into Saudi Arabia, Kuwait and Qatar.
- Headquarters
- Dubai, United Arab Emirates
- Flagship brand
- AÏZA
- Brand launched
- December 2024
Funding history
1 round · 1 with disclosed amounts| Announced | Round | Amount | Investors |
|---|---|---|---|
| Series A | $5M | BECO Capital — LeadHomegrown Ventures — ParticipantPeak XV’s Surge — Participant |
Investors
BECO CapitalLed Series AHomegrown VenturesJoined Series APeak XV’s SurgeJoined Series ACoverage
Sep 28, 2026Amaani · Series ASimilar companies
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