Series A · Consumer
Alta raises $20 million Series A led by Forerunner Ventures
The AI fashion company builds digital wardrobes and personal avatars for consumers, alongside styling tools for brands.
Alta has raised $20 million in Series A funding led by Forerunner Ventures. The financing was announced on October 22, 2026. Menlo Ventures, Aglaé Ventures and Benchstrength are among the company’s institutional backers.
Founded by Jenny Wang, Alta lets people catalogue their clothes, try outfits on a personal avatar and receive styling recommendations. It also supplies AI styling and rendering technology to fashion brands and retailers, including Rent the Runway, Gap and Zimmermann.
Funding history
Series A · This round$20M