Alta
United States · Consumer · AI · Ecommerce
Alta is an AI styling app that organises digital wardrobes, creates personal avatars and recommends outfits.
Product
Alta helps people choose what to wear from the clothes they own. Users photograph wardrobe items, create a personal avatar for virtual try-ons and organise outfits in a style calendar. The app recommends combinations based on the closet and weather, and can prepare outfits and packing lists for trips.
The New York company also provides styling and rendering technology to fashion brands and retailers. Its models support personalised outfit experiences and virtual product campaigns, with integrations including Rent the Runway, Gap and Zimmermann. Jenny Wang is the company’s founder and chief executive.
An outfit recommendation in Alta, from the company’s official website.
Funding history
1 round · 1 with disclosed amounts| Announced | Round | Amount | Investors |
|---|---|---|---|
| Series A | $20M | Forerunner Ventures — LeadAglaé Ventures — ParticipantBenchstrength — ParticipantKarlie Kloss — ParticipantMenlo Ventures — ParticipantMeredith Koop — ParticipantParis Johnson Jr. — ParticipantRylee Martell — Participant |