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United Kingdom · Media & gaming
Unit1 Studio produces avatar concerts for artists and rights holders, combining digital likenesses, live-show creative production and physical venue operations to bring performances to audiences.
Unit1 Studio develops avatar concerts from concept through operational management. It works with artists and rights holders to license the name, likeness, master recordings and publishing, then brings together creative, music and technology specialists to build the show.
The studio combines virtual performance elements with physical production at live venues. Its work spans show design, technical delivery and operations, allowing an avatar concert to be staged as a live entertainment experience rather than a standalone digital asset.
| Announced | Round | Amount | Investors |
|---|---|---|---|
| Equity round and production financing | £20M | Balderton Capital — LeadGilston Music — ParticipantMercuri — ParticipantPaul McGuinness — ParticipantSaul Klein — Participant |